Six Years-The dematerialization of the Art Object

Notes from Six Years and some thoughts on the book.

"Conceptual Art for me means Art where the idea is paramount and the material form is secondary."

"Such messy compost is the source of all versions of the past."

Robert Ryman -Minimalism's Zen like attempt at a clean slate

Eva Hesse

Dan Graham

Hanne Darboven

Victor Burgin

Elenor Antin

Jennifer Bartlett

A few designs

Denbigh Work

Update 
I am currently taking pictures of peoples carpets and flooring to sit underneath the sculptures. They will be shown at the Working Title Artists Collective exhibition "Norm" which will be shown in February at Artworks Northwich. You can see details of Norm and other Working Title projects at www.workingtitleuk.ning.com You can see the carpets Blog at 



More years that I care to remember ago I did my degree work at Denbigh mental hospital in NorthWales. At the moment I'm in the process of reworking the work and finding time to go down all the corridors I didn't have time for as my degree came to a close. Below are a few images of the current work.

Build A Tower, Still Animation

Postcard from Denbigh 1

101 Tiolets, Etching on slate

Wish you were here, postcard from Denbigh

Detail of The Doctors Sketch

Detail of Corridor Sketch

The Medical Staff Sketch-Should the staff go around with their heads in a brown cloud like the brides halo in Duchamps Large Glass.
" The Bride is a mechanical, almost insectile, group of monochrome shaded geometric forms located along the left-hand side of the glass. She is connected to her halo, a cloudy form stretching across the top. Its curvilinear outline and grey shading are starkly offset by the three undulating squares of unpainted glass evenly spaced over the central part of the composition"

Nurse Sketch

Bucket on brown background sketch-
Not working-over complicated and quality of line work is not good.

Inspiration

Basquiat

Cy Twombly

Over the past few days I have had the pleasure of working at CRMZ in Widnes with an inspirational bunch of young people. I've been impressed by the way that they have supported each other and looked out for one another. They have also been really polite, made me feel welcome and have created some great art. Tomorrow we are creating a giant from willow and T-Bag cloth and then onwards and upwards to film making. Also found a few great little photographers. All the photos included here were taken by young people in the group.

Deer

A series of marketing phrases and ideas and how they can influence what the deers get up to. Text taken from a book called "The Brand Glossary". A great book for getting to know your enemy and understand what marketing folks are up to.

Added Value- a benefit provided by a product and commands a higher price or customer loyalty. (Intangible-"Uniquely ownable and difficult to replicate")  A collect them all scheme, a display cabinet (maybe could be a make your own cabinet with instructions) for them to go in, an e mail when a new one comes out.

Addictive Consumption-dependence on specific products or services. "It must be noted however, that the vast majority of consumerism is not addictive but habitual, and based on individual choice." A short film depicting a character addicted to the purchase of deer. 

 Advertising Wear Out-This is the point when consumers become indifferent to an advertising message because of overexposure. 

An image which is duplicated over and over itself to the point where it becomes unbearable. 

Affinity Marketing-This is a form of loyalty developement or customer relationship management designed to cement the emotional bond between consumer and brands. It centres on an exchange of information that enables consumers to learn about brands, while companies gain insights into consumers. Unlike loyalty marketing, affinity efforts do not represent an economic exchange...Affinity marketing may also take the form of helplines, membership clubs, newsletters, chat rooms and so on. 
Develop an online virtual environment where the Deer can hang out, exchange gifts etc. This could be based on the Beanie Babies affinity site.  This looks into questions of brands translating from the physical to the virtual in order to create more affinity and a lot more eye ball time to the product. The internet offeres massive potential for increased eyeball time on a brand.

AIDA Model- awareness, interest, desire and action, the four successive stages a buyer passes through before making a decision.  
 A series of photos showing a person going through the phases of the AIDA model with regards to purchasing a deer. 

Ambassadors-Every employee is expected to live the values of the brand.  
What could the values of the deer brand be. Tacky, over the top, unnatural, passe. How could the employees live this brand? Could there be a spoof office poster? Slogan "Are you Living the deer brand?"  and two people, one over blinged one tasteful.  

 A wee test of the Ambassador idea which I am going to enter into the "Branded" poster exhibition we are curating at Handles Court Gallery.